Governor Doyle to kick off Lighten Up Wisconsin on January 27

Governor Doyle will kick off Lighten Up Wisconsin, a five-month team challenge that encourages team members to make small, realistic and permanent changes in their dietary and exercise habits that will last a lifetime. Teams from across the state of Wisconsin are encouraged to participate and can have up to ten members. Collective weight loss and healthy activity are the measurable results. To kick off the statewide challenge, team members from the Coca-Cola Bottling Company of Wisconsin will participate in a team weigh in and stretching and physical activities led by Manon Rheaume, the first woman to play in the National Hockey League.

What: Lighten Up Wisconsin Kick Off Event

When: Thursday, January 27 at 3:00 p.m.
3:15 Program
3:30 Team weigh-in and stretching/physical activity led by Manon Rheaume

Where: Metro Market
1123 North Van Buren Street
Milwaukee, WI
Phone: 414-273-1928

Photo Opportunities:
Remarks by Governor Doyle
Team members weigh-in on a four-foot scale; stretching and physical activities led by
Manon Rheaume, First Woman NHL Player

Lighten Up Wisconsin is presented by Ministry Health Care and supported by Hydrite Chemical Company, Ho-chunk Nation, Wisconsin Beef Council, Charter Communications, Dasani, and Clear Channel-Madison.

For more information about Lighten Up Wisconsin visit www.lightenupwisconsin.com.

Wisconsin Sports Development Corporation is a nonprofit sports management organization that helps develop sports tourism in Wisconsin and promotes positive lifestyles and physical fitness through amateur athletic events and health education programs. WSDC properties include Lighten Up Wisconsin, Shape Up Wisconsin Kids, the Fit Kids Challenge, the Badger State Games, and the Wisconsin Athletic Hall of Fame. WSDC is also the local host of Ironman Wisconsin.